Scott Steinberg · Consultant, Keynote Speaker & Business Strategist
Culture moves faster than most can follow, and the useful expert is the one who can explain why something caught on rather than just confirm that it did. Futurist celebrity keynote speaker and pop culture expert Scott Steinberg is a #1 bestselling author, strategic consultant and trend forecaster who appears regularly on TV, radio and online networks like ABC, CBS, CNN and NBC to talk about movies, music, video games, television, books, comics and more!
Book the world-famed advisor for on-air commentary and media interviews, keynote speaker presentations, brand and entertainment consulting, editorial consultant work, and expert analysis across entertainment categories.
Bookings run from satellite media tours (SMTs) to a keynote speaker talk, consulting engagement or same-day broadcast hit on a breaking entertainment story to sustained consulting for brands trying to work out where they fit in culture.
Commentary on releases, box office and viewing patterns, franchise strategy, awards season and the business decisions shaping what gets made.
The angle is usually why something worked or did not, which is more useful to an audience than a summary of what happened.
Coverage of artists and releases, touring economics, how discovery works now, and the platform dynamics deciding what an audience hears.
Includes podcasting and audio more broadly, where the business has changed faster than the commentary around it.
Games are now the largest entertainment category and are still covered as though they were a niche, which leaves most outlets underserved on them.
Commentary spans major releases, industry business stories, esports and competitive play, and how games keep absorbing the rest of entertainment.
Coverage of publishing trends, bestseller dynamics, how social platforms have reshaped book discovery, and the relationship between books and adaptation.
Informed by having written more than thirty of them, which tends to make the industry commentary less abstract.
Comics remain the source layer for an enormous share of screen entertainment, and the properties themselves have their own audiences and economics.
Commentary covers the comics business, adaptation pipelines, franchise management and what happens when properties are stretched too far.
The distinction between celebrity and creator has largely collapsed, and audiences now build relationships with people rather than with studios or labels.
Commentary addresses how attention is earned and lost, what creator careers actually look like, and how brands work with both.
Fandoms now shape what gets made, occasionally reverse decisions, and behave in ways that surprise the companies whose properties they follow.
Commentary covers community dynamics, how fandoms organise, and the increasingly complicated relationship between properties and the people who love them.
The business behind the culture keeps reorganising itself, and audiences feel the consequences through pricing, bundling and what quietly disappears from a catalogue.
Commentary explains those decisions in terms that make sense to a general audience rather than an industry one.
Breaking news and bookings can move fast, and short-notice requests are welcome where the schedule allows.
Broadcast SMT, TV, radio and podcast appearances on entertainment stories, trends and cultural moments, live or taped, remote or in studio.
Presentations on culture, entertainment and audience behaviour for corporate audiences, conferences and industry events.
Advisory for brands and studios on cultural positioning, franchise strategy and audience engagement.
Bylined pieces, analysis and expert quotes for publications covering entertainment and culture.
Scott Steinberg is an analyst, consultant and business trends expert with over 25 years of experience advising more than 3,000 businesses and brands, from startups to government agencies and Fortune 500 firms.
He is the author of over 30 books and has published more than five thousand articles covering technology, marketing, leadership, innovation, advertising and digital transformation. He appears regularly on ABC, CBS, CNN and NBC.
He has led seminars, keynotes and training programs for organizations including Wells Fargo, the PGA Tour, Century 21, Ford, Dell and Procter & Gamble, and has been recognized by the International Association for Scholastic Excellence, Fortune and the 21st Century Icon Awards.
Broadcast and podcast appearances, event and keynote speaking, brand and studio consulting, and editorial or written commentary. Media bookings are frequently same-day on breaking entertainment stories; speaking and consulting work on longer timelines.
Often the same day. Live, taped, remote and in-studio all work. Send the outlet, slot time, format and the angle you are working, and I will confirm quickly whether the schedule allows it.
Film and television, music and audio, video games and interactive entertainment, books and publishing, comics and franchise properties, celebrity and creator culture, fandom behaviour, and the business of entertainment. Games in particular tend to be underserved by general commentators.
Helping companies work out where they genuinely fit in culture rather than where they wish they did. That covers cultural positioning, franchise and property strategy, partnership decisions, and reading audience behaviour that marketing research tends to flatten.
Yes. Bylined pieces, analysis and expert quotes for publications covering entertainment and culture, alongside more than thirty published books and several thousand articles across technology, business and media.
For broadcast and media bookings, include the outlet, format, timing and the angle you are working. For speaking and consulting, the date, audience and objective are the useful starting points.
Live, taped, remote and in-studio all work. Short-notice requests are welcome and often accommodated. Send the outlet, slot time, format and the angle you want covered.